BRAMPTON, Ontario — China's Sailun Group Co. Ltd. has established Sailun Tire Americas (STA), a wholly owned subsidiary, in Brampton to oversee distribution of the Sailun brand in North America.
The new company assumes responsibility for Sailun and other Sailun Group brands from Sailun International, which was formed in 2018 when Sailun Group acquired Dynamic Tire Corp. The Sailun brand has been available in North America since 2005.
The formation of Sailun Tire Americas allows the company's North American personnel to work closely with customers on designing, developing and marketing Sailun's multiple tire brands, according to Ron Dolan, executive vice president, sales and marketing at STA.
The new company already has been accepted by the Tire and Rubber Association of Canada (TRAC) as a member.
TBC Corp. has controlled the marketing/distribution rights to the Sailun brand for the U.S. and Mexico for the past 15-plus years. It is now distributed through TBC's National Tire Wholesale (NTW) venture.
With 2019 sales of $2.04 billion, Sailun is considered the No. 17 tire maker worldwide, according to Tire Business calculations. Sales data for North America are not available.
The Qingdao, China-based tire maker maintains annual capacity at plants in China and Vietnam for more than 6.5 million truck/bus tires, 40 million passenger tires and 70,000 metric tons of OTR tires, according to the company.
Mark Pereira, director of marketing, said this represents the "next big step" for Sailun, whose products represent "incredible performance at a fraction of the price of other major tire brands" in the market.
"Today's drivers are looking for less costly alternatives that still deliver big on quality you can count on," he said.
Other brands handled by STA include Blackhawk, RoadX and Rovelo.
Earlier this year, retail tire business franchisor OK Tire Stores Inc. secured exclusive rights throughout Canada for 10 years to the Blackhawk tire brand, which it said will enhance the franchise program's "mid-range" tire selection.