MADISON, Ind. — Vehicle Service Group's Rotary Lift business has developed a digital "Find My Lift" tool that allows users to evaluate their specific vehicle lift needs more efficiently.
"We know there is a lot to consider when you're searching for a new car or truck lift and much of the research is happening online," David Fischmer, director of marketing for VSG, said.
"From educational video content to the new 'Find My Lift' tool, we want to make it easier for our customers and our distributors to find the information they need, when they need it."
The new tool lets users search, sort and browse by a number of different categories, including vehicle class, lift capacity, lift type, product features, etc., Rotary said.
The launch of the tool coincides with a refreshed rotarylift.com website that incorporates information on Rotary's wheel service equipment business alongside the more traditional lift-related items.