'Roll by Goodyear' sales initiative to benefit Feeding America

AKRON — Goodyear is stepping up through its "Roll by Goodyear" tire-buying channel to help fund food banks struggling to supply meals to communities impacted by COVID-19.

Goodyear said it will donate $10 to Feeding America — equal to 10 meals — for every tire sold through June 30 via rollbygoodyear.com.

"We've seen the devastating effect this pandemic has had on our neighbors in the greater Philadelphia and Washington, D.C. areas," Seth Klugherz, head of Roll by Goodyear, said.

"We're proud to contribute to Feeding America to help this incredible organization continue to provide much-needed meals to these communities, where so many have lost income and are turning to food banks for support."

Goodyear said it will donate a minimum of $10,000.

Goodyear launched Roll by Goodyear, a tire-buying and installation service, in the greater Philadelphia and Washington D.C. markets in November 2018.

The concept brings the retail tire showroom — but not the service bays — to vibrant lifestyle areas where busy consumers can select and purchase tires. Installation takes place at a nearby Goodyear store or through a Goodyear mobile tire service unit.

The company opened four Roll by Goodyear locations in the Washington and Philadelphia metro areas each in late 2018/early 2019, and has added five more since then in the D.C. area and four in the Philly area.

Goodyear claims the Roll by Goodyear concept is "uniquely positioned" to offer contact-free services throughout the entire tire buying and installation process. Tires can be purchased online or via phone, and guests can schedule the mobile tire shop to come to their home, work parking lot, or other qualifying location that doesn't require direct contact with others and install the tires at no extra charge.

Roll by Goodyear also offers professional valet services at no additional charge that will pick up and return guests' vehicles for tire service at their qualifying preferred location.

For extra precautionary measures, valet team members wear gloves and use steering wheel, seat and floormat covers in order to avoid contact with the interior of the vehicle. All touch points are also disinfected upon entering and exiting the vehicle.

Feeding America is a Chicago-based hunger-relief organization that reaches 40 million people in the U.S. annually through a network of food banks, pantries and meal programs.