Goodyear launched Roll by Goodyear, a tire-buying and installation service, in the greater Philadelphia and Washington D.C. markets in November 2018.
The concept brings the retail tire showroom — but not the service bays — to vibrant lifestyle areas where busy consumers can select and purchase tires. Installation takes place at a nearby Goodyear store or through a Goodyear mobile tire service unit.
The company opened four Roll by Goodyear locations in the Washington and Philadelphia metro areas each in late 2018/early 2019, and has added five more since then in the D.C. area and four in the Philly area.
Goodyear claims the Roll by Goodyear concept is "uniquely positioned" to offer contact-free services throughout the entire tire buying and installation process. Tires can be purchased online or via phone, and guests can schedule the mobile tire shop to come to their home, work parking lot, or other qualifying location that doesn't require direct contact with others and install the tires at no extra charge.
Roll by Goodyear also offers professional valet services at no additional charge that will pick up and return guests' vehicles for tire service at their qualifying preferred location.
For extra precautionary measures, valet team members wear gloves and use steering wheel, seat and floormat covers in order to avoid contact with the interior of the vehicle. All touch points are also disinfected upon entering and exiting the vehicle.
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