AKRON — Global tire distributor Omni United (S) Pte. Ltd. and U.S. tire/wheel retail franchisor RNR Tire Express are backing initiatives during October to support breast-cancer awarness and research during National Breast Cancer Awareness Month.
Omni United, through its flagship brand, Radar Tires, is supporting the Breast Cancer Research Foundation (BCRF), the largest private funder of breast cancer research in the world, while RNR Tire Express is fundraising through a Breast Cancer Awareness Campaign at its company and franchised stores nationwide.
Singapore-based Omni United said it has supported the BCRF since 2011 and has donated $1.4 million in that time, fueling 28,000 hours of critical, lifesaving research.
In 2022, Radar Tires has committed to donating a minimum of $50,000 to the BRCF, regardless of sales.
"With 2022 being another year of uncertainties, impacting many in different ways, we have remained committed to our long-term partnership with the Breast Cancer Research Foundation and will continue to support them in their mission of preventing and curing breast cancer by advancing the world's most promising research," Omni United President and CEO GS Sareen said.
"We are proud of the exceptional work that BCRF is doing and are thankful for the support of our customers, distributors and external partners who have actively supported us in this cause over all these years."
RNR Tire Express said participating RNR locations will be donating a portion of all tire sales generated during October to foundations advancing the cause of breast cancer research and the search for a cure.
Family and friends of breast cancer survivors or fighters will also be able to nominate deserving individuals for a $1,000 cash prize, a set of new tires, and a VIP spa day package, courtesy of RNR Tire Express.
The Tampa, Fla.-based franchisor said the campaign is one of the proudest giveback initiatives the franchise organization takes part in, and expectations have been set for systemwide involvement to raise more funds and impart a greater impact than any year past.
With more RNR Tire Express locations operating in more states this year, a greater number of communities will be able to take part toward that goal, the company said.
"Creating lasting relationships at the grassroots level has and always will be a core tenant to how things are done here at RNR. Our annual Breast Cancer Awareness campaign being just one such method by which we do so," Larry Sutton, founder and CEO of RNR Tire Express, said.
"After all these years hosting the initiative alongside a growing field of franchisees, it's become an incredible contributor to our brand's ability to give back what's now reached over a million dollars to communities nationwide on a yearly basis."
Founded in 2000, the RNR network has grown to 170 locations in 27 states.