Purcell acquires Quality Tire, joins Michelin commercial network

POTOSI, Mo. — Purcell Tire & Rubber Co., long allied with Goodyear in both new tires and retreads, has acquired Quality Tire Co. of Salt Lake City and joined the Michelin Commercial Service Network (MCSN).

Potosi-based Purcell acquired Quality Tire in December, adding that dealership's nine commercial outlets and three retread plants — a Michelin Retread Technologies plant in Hudson, Colo., and Oliver Rubber system plants in Billings, Mont., and Salt Lake City — to its existing commercial holdings.

Financial terms of the deal were not disclosed.

Purcell also has converted its own retread plants in Phoenix and Potosi to the MRTI system.

With 65 service locations and five retread plants in 15 states, Purcell Tire is among the 10 largest independent commercial tire dealerships and the largest retreader of off-the-road (OTR) tires in North America.

"By partnering with Purcell Tire, Michelin is securing a relationship across our entire line of business-to-business on- and off-road products and services," Bill Schafer, vice president of B2B sales for Michelin North America, said.

"Having Purcell Tire as part of our franchise network reinforces Michelin's commitment to independent dealers. It also supports our strategy to offer fleets the very best service through a national network of franchisees."

With the addition of Purcell Tire, the MCSN will now offer homogenous fleet service at more than 400 locations nationwide.

As an MCSN franchisee, Purcell Tire will offer fleets a comprehensive service package, including online reporting, Michelin ONCall emergency road service, Michelin Tire Care tire-monitoring service, Michelin Mechanical Care trailer repair and readiness program, and access to skilled technicians backed by rigorous certification and audit standards.

Purcell Tire Owner Bob Purcell said: "After a 30-year relationship with Michelin, Purcell Tire is honored to be a part of a very exclusive network of dealers focused on offering the best products and services for commercial and OTR fleets."

With commercial-related sales of $68 million in 2019, Quality Tire was considered the 26th largest commercial dealership in North America.

Quality Tire had grown considerably in the past few years, acquiring three TCi Tire Centers commercial service locations and an MRT retread plant in Colorado in 2018, expanding the dealership's reach to eight locations and three retread plants in three states.