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October 07, 2020 04:15 PM

PRI planning cross-country road show

Tire Business Staff
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    INDIANAPOLIS — In the wake of having to cancel the 2020 PRI Trade Show, the staff of Performance Racing Industry (PRI) is planning a cross-country road show that will gather and share news and updates from dozens of racing-related businesses.

    "If the industry can't come to the PRI Trade Show in Indianapolis, then PRI is coming to the industry," PRI President Jamie Meyer said.

    The PRI Road Tour will visit 85-plus motorsports businesses and facilities over nine weeks with a goal of helping manufacturers promote their products and services and connect the worldwide racing industry. The tour will start Oct. 10 in Indianapolis and wrap up Dec. 15 in Los Angeles.

    The PRI canceled the 2020 PRI Trade Show — which was scheduled for Dec. 10-12 — on Sept. 15 due to the "mounting uncertainty related to the coronavirus," which resulted in an environment that would not have been conducive to a productive trade show.

    PRI describes the tour as an "all-out content-creation bonanza" that will put the PRI team in touch with manufacturers, wholesalers, retailers, race teams, race tracks and more.

    PRI, a Specialty Equipment Market Association business unit, has set up a specially equipped Mercedes Sprinter van wrapped with the PRI logo for the staff to use to conduct on-site interviews and curate content to share on PRI's website and social platforms, as well as within its monthly magazine.

    PRI also is partnering with various media outlets, racers, influencers and social media channels to amplify the news and information it gathers further.

    "The business of racing starts at PRI," Mr. Meyer said, "and our goal is to support the motorsports industry by helping them spread the word about what they are doing. We've tapped into the world's best photographers, videographers and social-media experts to develop content that will resonate with the racing world."

    The PRI Road Tour kicks off in Indianapolis with video shoots at the Indiana Convention Center — where the PRI Show normally is held — and at speed shops and popular attractions.

    The team is then planning visits to businesses in Chicago, Detroit and Cleveland and cities in North Carolina, South Carolina, Georgia, Texas, Arizona and California. In all the Road Tour team will cover over 3,600 miles.

    The PRI team is closely following local, state, and national health and safety guidelines as the Road Tour travels the country covering the business of racing.

    To learn more about the PRI Road Tour, visit PRI2020.com/RoadTour, email [email protected], and follow Performance Racing Industry on Facebook, Instagram, LinkedIn, and Twitter.

    Related Article
    2020 PRI show in Indy canceled
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