PRI moving headquarters to Speedway, Indiana

SPEEDWAY, Ind. — Performance Racing Industry (PRI), a Specialty Equipment Market Association unit, is moving its headquarters to Speedway, the Indianapolis suburb that's home of the Indianapolis Motor Speedway (IMS).

Moving the headquarters to Speedway solidifies PRI's commitment to motorsports and Indianapolis, the site of the organization's annual PRI Trade Show, the trade group said.

Located within walking distance of the IMS, the new 42,500-sq.ft. membership headquarters will offer a broad range of programs and services to assist the motorsports community. The office is expected to open in May, in time for the 106th running of the Indianapolis 500 IndyCar race.

"Indianapolis is the epicenter of motorsports in America and the world, and we are excited to work alongside our Indianapolis neighbors and racing industry icons, and be at the forefront of the racing community," PRI President Jamie Meyer said.

"PRI Membership is a groundbreaking program that unites the industry and creates a collective voice for the motorsports community to address any challenges and needs."

The building, which will be a key tool in helping expand PRI Membership, will include office space for dedicated staff, have a content factory where garage space will be transformed into a content generation machine, offer live and virtual educational opportunities, host motorsports gatherings and membership meetings, and more.

The building previously was the headquarters of Harding Steinbrenner Racing.

The new headquarters also will allow the PRI to support other initiatives, such as the PRI Road Tour in 2020, where staff embarked on a nationwide trek visiting motorsports companies and tracks, sharing their stories and increasing awareness to billions of enthusiasts.

The recent PRI Show in December 2021 drew 50,000 attendees and marked the motorsports industry's largest trade gathering since the COVID-19 pandemic began in March 2020.

"PRI is at the forefront of building, promoting, and protecting the racing community," Meyer said. "The new PRI Membership Headquarters in Indianapolis will allow us to expand on the PRI Membership promise to unite the industry and remain a strong voice for the racing community."

The PRI Show was created in 1988 and has held 16 of the 33 shows in Indianapolis. The show encompasses all forms of racing and attracts attendees from all 50 states and across the globe, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.