BOUCHERVILLE, Quebec — Nine independent dealers in Ontario have joined the Point S Canada franchise network under the Point S and Otobox brands, expanding the Boucherville-based franchisor's reach to 70 locations throughout the province.
Among the new franchisees are five Point S-branded outlets operated by four dealers and six Otobox stores operated by five dealers.
The new stores will offer the same benefits as all Point S Canada stores, including exclusive distribution rights, marketing campaigns, a strong employer brand and a range of premium brands and competitive, tailored programs.
Bruno Leclair, president and CEO of Point S Canada, said the marketing group is going to focus on increasing its presence in Ontario, the nation's most populous province.
"Several merchants were eagerly awaiting the arrival of Point S and Otobox to reserve their territory and take advantage of the group's benefits," Mr. Leclair said.