Point S kicks off 40th anniversary celebration

PORTLAND, Ore. — Point S Tire & Auto Service is celebrating its 40th anniversary by doing what it was founded to do: Provide tires and service at a lower price.

The Portland-based marketing group, founded as Tire Factory in 1983 in the City of Rosesby five independent tire dealers, is offering its customers $100 savings on all Point S preferred tire brands, including Falken, Goodyear, Hankook, Kumho, Nexen, Nokian and Toyo. The offer is good through July 23.

The promotion is one of several that Point S has scheduled to commemorate its anniversary.

Clint Young, COO of Point S USA, said the calendar is full of reasons for consumers to visit a Point S dealer.

"You only turn 40 once, and we're celebrating with our owners and their customers, which lives up to the purpose of our co-op, which is helping the independent tire dealer succeed," Young said.

Their 40th anniversary will culminate at the Point S annual owners' meeting in Puerto Rico in January 2023.

Since being founded with the mantra of attracting new customers by providing the right tire at the right price, and by earning their trust, the marketing group has grown exponentially.

Today, there are more than 265 locations Point S locations in operation in 26 states.

Walter Lybeck, CEO of Point S USA, said the principles of the cooperative run deep.

"It starts with a shared vision of celebrating our independence by working together," he said. "The idea of what we do is simple. It's amazing how that simplicity has taken shape delivering the programs and brand behind Point S."

Point S has expanded not only across the Pacific Northwest, but also in the south. It operates regional distributions centers in Portland, Denver, Salt Lake City and Memphis, Tenn.

"It's incredible, the strength of our Point S Brand," Young said. "When an owner makes the decision to join our group, it goes beyond a smart business decision. It's uniting with a group of owners who value the history and direction of our cooperative."

Point S recently announced it is opening a regional headquarters and warehouse in Memphis that will increase its storage capacity fivefold and service a growing network of Point S dealers in the region.

The facility, which is expected to be completed and ready in the fourth quarter, will give the marketing group additional capacity to store larger rim-diameter passenger and light truck tires as well as truck/bus, off-road and agricultural tires.

"This is an exciting time for Point S," Lybeck said. "As we take time to celebrate the last 40 years, it's the strategic investment we're making today as a cooperative that are going to make the next 40 phenomenal."