ROME, Ga. — Pirelli Tire North America Inc. will raise prices on passenger and light truck tires sold in the U.S. by as much as 10%, depending on line and tire size, effective Jan. 15.
This marks the tire maker's fourth price increase since the beginning of 2022.
Pirelli said the latest increase is due to changing market conditions. The company said members of the Pirelli sales team will contact customers to provide additional details about the increase.
Pirelli last raised prices on June 15, following increases on Jan. 17 and April 11.
