PHILADELPHIA — To celebrate its 100th anniversary in 2021, national retail tire and auto service provider Pep Boys is selling a centennial calendar that will offer customers hundreds of dollars in savings on automotive service and provide funds to veterans' organizations.
The calendar, which will be available online and at the company's 900-plus stores nationwide, "takes a trip through the decades using the vehicles and milestones of the times."
Pep Boys was founded by four Navy veterans in 1921 — Emanual Rosenfeld, Maurice Strauss, Moe Radavitz and W. Graham Jackson — and has contributed to various causes over the past 100 years. Pep Boys plans to donate a portion of the calendar proceeds to support workforce development and reintegration efforts for soldiers returning to civilian life.
"To celebrate 100 years in business is a tremendous achievement and a testament to the culture of hard work, commitment and values our veteran founders instilled in the company a century ago," Brian Kaner, CEO – Service, said.
Pep Boys recently established a partnership with the Bob Woodruff Foundation, which "leverages partnerships with leading nonprofits, corporations, the military and the government to find, fund and shape programs that meet the emerging and long-term needs of today's veterans and their families"
"The Bob Woodruff Foundation is thrilled to partner with Pep Boys to continue to invest in our veterans' futures," Woodruff Foundation CEO Anne Marie Dougherty said.
"The Pep Boys founders served in our nation's military and 100 years later their legacy continues to have impact as we partner to support this generation of veterans," she said.
"Our shared values, similar national footprint and local approach make this partnership a great fit. We have already begun working with Pep Boys to make an impact in workforce development and reintegration, two critical areas for returning service members."
Philadelphia-based Pep Boys — part of Icahn Enterprises L.P. — also has partnered with RecruitMilitary, which helps employers connect with veterans seeking employment.
"Over the years, Pep Boys has been a place where thousands of veterans and reservist members of the military had the opportunity to start the next chapter of their careers, starting with our founders," Elisa Bannon-Jones, chief people officer, said.
"While we have always actively sought to hire team members with valuable skills from military service, formalizing our relationship with RecruitMilitary takes our commitment to the members of our armed forces to the next level and we're excited to increase their representation in our ranks."