AKRON — In less than two weeks, the focus turns to the 2020 winner of the Tire Dealer Humanitarian Award.
That's when Tire Business will honor an independent tire dealer in North America for contributions to the betterment of his or her community through charitable and/or public service work.
For the first time in the 27-year history of the award, the dealer will be recognized virtually, thanks to the cancellation of this year's SEMA Show in Las Vegas amid restrictions on large gatherings related to the COVID-19 pandemic.
This year's winner will be recognized during the Tire Industry Association's (TIA) honors program, to be held Nov. 2 from noon to 1 p.m. EST. The Humanitarian Award winner receives an engraved medallion and $2,500 to be donated to the charity of his or her choice.
Humanitarian winners, however, not only invest in the charities they support, but they also invest heavily in the communities they serve.
The last three winners of the Humanitarian Award winners are a testament to that. Kent Olson (2017) of Olson Tire & Auto Service of Wausau, Wis.; Mark Smith (2018) of Midas of Richmond of Richmond, Va.; and Bob Kellogg (2019) of Warren Tire Service Center Inc. of Glen Falls, N.Y., have embarked on major expansions at their dealerships over the last 12 months, culminating with the Oct. 14 opening of Warren Tire's 15th location.