LAS VEGAS — OTR Wheel Engineering Inc. has rebranded itself as OTR Engineered Solutions to reflect more accurately its full range of capabilities, which have expanded over the past few years as the company has evolved into a global solutions provider.
The Rome, Ga.-based company, which covers a wide range of products and services related to off-road tires and wheels, unveiled the branding change during the recent ConExpo-Con/Agg 2023 trade show in Las Vegas.
"Thanks to our history of innovation, OTR today has much more to offer beyond wheels and tires," John Major, director of marketing, said, noting that the company has 34 facilities on three continents for enhanced customer service.
"Given the evolution of our company, we feel the OTR Engineered Solutions name and new branding elements better encompass our full capabilities," Major said.
To complement the branding update, OTR introduced a tagline, "Roll More," which is designed to reflect the company's "unmatched level of service and support," Major added.
"From design and engineering to manufacturing and logistics, we're driven to help customers 'Roll More.'"
Founded in 1987 by Fredrick Taylor to provide off-the-road wheels and tires to OEMs and the aftermarket, OTR's tire portfolio includes bias, radial, semi-pneumatic, non-marking and airless tires.
The company also offers a range of value-added services such as product development, tire mounting, foam filling, flat proofing, wheel inspection, etc.