SINGAPORE — Omni United Pvt. Ltd.'s Radar tire brand has signed a multi-year contract with the Singapore Golf Association (SGA) to support and promote up-and-coming golfers.
The terms of the partnership include providing financial support for training and competition-related expenses for golfers who previously represented the SGA and have recently turned professional.
Omni United, which owns the Radar tire brand, said the partnership demonstrates commitment towards nurturing upcoming talent in Singapore.
Omni United CEO and President GS Sareen said his company is thrilled to announce the agreement.
"At Omni United, it has been our endeavor to contribute to the countries where we operate, and we have done this whenever we have seen an opportunity," Sareen said.
"Singapore is where it all started for us, so its only natural for us to support the local community."
Omni United has a long history supporting golf. Previously it sponsored LPGA golfer Jodi Ewart Shadoff from 2016 to 2021.
"We have seen that once the professionals reach a certain level, they can support themselves," Sareen said. "The amateurs have reasonable support from the system, but when they turn professional and pursue their dreams to make a career in the sport, they require financial support the most. This is what we aim to accomplish with this partnership. We don't want any local talent to be left behind for the want of financial support."
Tan Chong Huat, president of the SGA, said that Omni United and Radar "share our vision and commitment of developing our national golfers into world-class athletes. Their support will be integral towards the success of our high-performance programs."
"SGA remains committed to enhancing this program, and this partnership with Omni United will be a boost as the professionals strive to achieve success internationally," SGA General Manger Joshua Ho said.
