SINGAPORE — Omni United (S) Pte. Ltd. is marking a 10-year milestone of supporting the Breast Cancer Research Foundation (BCRF) through its flagship Radar tire brand with a pledge to contribute at least $50,000 again this year.
In 2011, the company launched its #MobilizingHope campaign to support the BCRF, which promotes prevention and research. Over the course of 10 years of annual pledges and support, Omni said it has donated nearly $1.4 million to the BCRF.
In addition, the company has promoted awareness about this cause through various programs with its brand ambassadors as well as distributors and dealers.
"We have always believed in giving back to society and breast cancer is a cause that we have been deeply committed to supporting over the years. We admire the wonderful work that the Breast Cancer Research Foundation has been doing to advance the best research and to ultimately be the end of breast cancer," Omni President and CEO GS Sareen said.
"We will continue supporting BCRF in its mission," he added, noting Omni has pledged a minimum donation of $50,000 in 2021, regardless of sales.
The Mobilizing Hope program has generated donations through the sales of Radar tires and annual contributions. The 2021 pledge will bring Omni's cumulative giving to BCRF to nearly $1.4 million in support of 28,000 hours of research.
Over the years the Mobilizing Hope program has included:
- Launching a limited edition "pink sidewall" tire, sold through a major distributor in the U.S.;
- Encouraging Radar customers, tire distributors, dealers and retailers throughout the world to support the Mobilizing Hope campaign by providing in-store displays, pink ribbons and other awareness materials to distribute among end-users;
- Displaying the logo of BCRF on all Radar Tires motorsports teams' racing cars and gear;
- Supporting BCRF in all international tire fairs and other events in which Omni and Radar Tires participates; and
- Launching awareness and fundraising programs in partnership with brand ambassador and professional golfer Jodi Ewart Shadoff and Play for P.I.N.K., a grassroots organization that uses lifestyle and sporting events to raise funds for breast cancer research. BCRF is Play for P.I.N.K.'s sole beneficiary.
Omni United, through its Radar brand, signed Ms. Shadoff as its brand ambassador in 2016. She has pledged her support for Play for P.I.N.K. and BCRF by wearing pink gear to increase the visibility of the cause.
Over the last three years Ms. Shadoff has donated $100 for every birdie she made in LPGA tournaments during October to BCRF through this partnership.