SINGAPORE — As founder, president and CEO of international tire distributor Omni United Pte. Ltd., G.S. Sareen has plenty of ambitions.
He has plans to grow the company in the U.S. to serve most every region, plans that include adding mixing warehouses to facilities the company currently operates.
He and his company will continue to support breast cancer research, through a partnership with ladies' professional golf. And he is working on reviving the idea of collaborating with another brand to put their name on Omni United-sourced tires, such as the Timberland Tire that launched several years ago but remains "on ice."
More about that later.
There are two things, though, that he promises he will never do.
First, he won't entertain the notion of building a tire plant. Instead, his company designs the products and contracts with several manufacturing partners, mostly in Southeast Asia, to make the tires.
"We have enough volume to justify a decent-sized plant," Mr. Sareen told Tire Business. "But it would be in one location, one region — China, India, Indonesia, Thailand, America. What if the geopolitical situation were to change? We would be stuck with it."
As it stands today, Omni United is able to distribute its array of tires to 80 countries. Should a tariff be levied by one country on tires produced in another, Mr. Sareen said Omni United has the ability to move tires produced in an affected county to a second country where tariffs haven't been levied.