DALLAS — Private-brand tire marketer Omni Group has hired Amy Coleman, formerly with Toyo Tire USA Corp., to be its assistant vice president of marketing, North America.
In her new position, Ms. Coleman will lead strategic planning, public relations and advertising, duties that will allow her to drive all marketing activities. Her hiring supports the company's efforts to grow its flagship brand, Radar Tires, and appeal to a wider audience.
"Over the last five years we have built a significant product range that's on par with some of the leading brands in the market, and now we plan to shift our focus to marketing it and building the Radar brand," GS Sareen, president and CEO of Omni United (S) Pte. Ltd., Omni Group's Singapore-based parent company.