Circana provides analytics and cross-industry data of consumer behavior and trends in various retail industries, including the tire and automotive service space.
Over the years, NPD analysts have provided seminars on automotive aftermarket trends during the annual AAPEX show.
"We are proud to begin this new chapter together as Circana, a name that conveys our 360-degree, full-circle understanding of the consumer and market, and our unique ability to bring clients a complete view of the consumer, store and wallet," Kirk Perry, Circana president and CEO, said.
The combined company tracks millions of products spanning 2,000-plus categories across 500,000-plus stores in 20 countries.
"The combination of IRI and NPD created a category of one. In the months since the merger, we have demonstrated — for our clients and for our team — the immense value of bringing our firms together," Tod Johnson, chairman of Circana's board of directors, said.
"Moving forward with a unified name and brand signifies that Circana is committed to delivering on the full value of our powerful combination for all of our stakeholders, with a relentless focus on innovation and growth."