NASHVILLE — Steve Bourassa, the director of products in North America for Nokian Tyres P.L.C., discusses winter tires with host Wes Boling on the last episode of Nokian's Journey Podcast.
Mr. Bourassa discusses the tire maker's new Hakkapeliitta 10. In addition, the podcast includes an interview with with Killington Ski Resort's Chandler Burgess, who discusses about the similarities between marketing to skiers and winter tire customers.