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November 22, 2021 11:09 AM

Nokian talks winter tires in latest podcast

Tire Business
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    Nokian-Tyres-logo-640x260_i.jpg

    NASHVILLE — Steve Bourassa, the director of products in North America for Nokian Tyres P.L.C., discusses winter tires with host Wes Boling on the last episode of Nokian's Journey Podcast.

    Mr. Bourassa discusses the tire maker's new Hakkapeliitta 10. In addition, the podcast includes an interview with with Killington Ski Resort's Chandler Burgess, who discusses about the similarities between marketing to skiers and winter tire customers.

     

    Nokian Tyres Journey Podcast · Episode 11 -- From Slick Roads To The Slopes
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