One product launched this year, the Nokian One all-season passenger tire, has become the best-selling product in Nokian Tyres' history in North America, according to Vice President of Sales Tommi Heinonen.
The Nokian One passenger line complements the Nokian One HT, an all-season light-truck/SUV product with a symmetrical, non-directional tread pattern and aramid-reinforced sidewalls that debuted in mid-2020.
"Overall, it has been an excellent year for us," Mr. Heinonen said. "Strong sales and a lot of new product launches."
Having already introduced new tires for the North American market, the manufacturer aims to expand its all-season range in premium (A segment) and mid-tiers (high B segment).
Output from Nokian's Dayton, Tenn., factory is "the key, when it comes to the North American all-season products," Ms. Hyvönen said, citing the light truck market as a particular growth-engine.
"The light truck vehicle count is growing approximately 5% per year. It is the most interesting segment for us," she said.
In terms of distribution, the official said Nokian's market penetration in Canada is higher than in the U.S., with over 1,000 point-of-sale locations.
"In Canada, the aim is to capture the growth potential in Ontario and in Montreal area and grow the winter market share," she said.
In the U.S., Nokian has close to 5,000 point-of-sale units and is expanding its footprint with wholesale partners and with large retailers.
"To support growth in all-season products, we will expand, especially in south and west, and develop our own distribution network further in the northeast," Ms. Hyvönen said.
The company will also focus on enhanced forward planning with clients and delivering directly from the factory to key customers.
An example of this is Nokian's deal to supply Discount Tire/America's Tire with an all-weather tire, the Encompass AW01, on an exclusive basis.