PARK CITY, Utah. — Nokian Tyres P.L.C. is collaborating with POWDR Adventure Co. on a program to plant a tree for every season pass sold during a specific period at POWDR resorts where Nokian is a partner.
As a result of the program — called Buy a Pass/Plant a Tree/Play Forever — Nokian, POWDR and its participating resorts will be planting 50,000 trees on behalf of season pass holders who purchased a season pass during the promotional period.
Nokian said statistics show that 50,000 trees planted will absorb nearly 50,000 tons of carbon dioxide during their lifetime, countering the emissions of around 9,800 passenger vehicles driven for one year.
"Nokian Tyres' commitment to safety and sustainability is longstanding," Hans Dyhrman, Nokian Tyres' North American marketing director, said, noting that the firm's tire plant in Dayton, Tenn., recently earned LEED v4 Silver certification for green building leadership and that Nokian was the first tire company to remove harmful high-aromatic oils from its tire compounds.
"Planting 50,000 trees on behalf of POWDR pass holders continues to honor our goal to protect the planet through our products, production processes and partnerships."
Nokian is the official tire partner at Copper Mountain (Colo.), Eldora (Colo.), Killington (Vt.), Mt. Bachelor (Ore.) and Snowbird (Utah) resorts. It has teamed up with the nonprofit One Tree Planted to facilitate tree-planting projects scheduled for spring 2021.
Planting efforts will be focused in four states of the participating POWDR resorts to help mitigate pass holder carbon emissions — Colorado, Oregon, Utah and Vermont.
According to Laura Schaffer, director of corporate responsibility at POWDR, "Planting trees is one of the best nature-based solutions to restoring forests, sequestering carbon and mitigating the effects of climate change."
For more information on the program, click here.