SEOUL, South Korea — Nexen Tire Corp. will be telling consumers it has "got you" as part of its new brand identity.
The Seoul-based tire maker said it has revamped its brand identity system (BIS), identifying itself as a company that "cares for customers, partners and society."
Nexen said its new corporate slogan, "We Got You," is intended to enhance customer satisfaction in mobility and beyond tire manufacturing.
According to the company, the slogan "evokes Nexen Tire's corporate mission and promise to always put people at the center of things and make them more connected to the world while improving their lives. It also reflects the company's commitment to provide customers with utmost convenience anytime, anywhere."
The slogan, Nexen said, emphasizes the foundation of the company's vision that reflects its core identities: trendy, innovative and caring.
Nexen said part of its new identity is to be an industry leader in developing and providing technologies, innovations, designs and services that "enhance customer mobility with the bold spirit of taking on challenges while always thinking ahead."
Nexen said it will continue to introduce new products "to satisfy customers' needs, especially at a time when electric, hydrogen and self-driving cars are expected to become more prevalent in the market," while helping to transition its customers to the digital age.
Nexen established Nexen Century Ventures in Silicon Valley this past in March to invest in start-ups offering future technologies in the automotive components and mobility sectors, includes automotive sensors.
Travis Kang, global CEO of Nexen, said thanks to its customers, the company "has quickly become one of the world's leading tire manufacturers. We are excited to launch into this new chapter, aiming to satisfy our customers by improving the quality of their mobility."
Nexen said its new BIS will include several promotional activities and marketing programs, especially digitally, to strengthen its brand identity to customers and stakeholders. As part of that, Nexen has created a brand film and distributed it online in the hopes of building relations with customers and help them connect to the new brand identity.
Global brand communication guidelines have been established for global employees to deliver a consistent message to customers.