MILAN, Italy — Leading European soccer club AC Milan has a new teammate.
Nexen Tire Corp. will partner with the European soccer club, which recently finished second in Serie A and qualified for the UEFA Champions League.
Nexen said it will enhance its brand presence in the Italian market through visibility both at the San Siro Stadium and online. It plans to offer exclusive product giveaways and Rossoneri experiences.
"We ... look forward to a successful partnership and are excited for the upcoming football season," said John Bosco Kim, Senior Vice President of Nexen Tire Europe. "With this new collaboration, Nexen Tire has brought forward innovative projects like incorporating our exclusive Nexen POINT customer partnership program into the new marketing and communications packages developed in collaboration with AC Milan".
Nexen Tire has been a sports sponsor for the past several years in a variety of events in Europe ranging from soccer to ice hockey teams such as Manchester City F.C., Eintracht Frankfurt, and BK Mladá Boleslav.
Nexen announced last September that it had reached a multi-year extension of its partnership with Man City.