SEOUL, South Korea — Nexen Tire Corp. and Manchester City Football Club will be teammates for several more years.
The Korean tire manufacturer agreed recently to its third multi-year partnership with the English soccer team, extending a relationship that began in 2015. The agreement will "boost co-branding opportunities, media and marketing partnerships," Nexen said.
Manchester City — which has won two Premier League championships since 2015 — will continue to display the Nexen Tire logo on the team jersey's left sleeve, an arrangement that will expand to all available City teams and competitions. This includes the men's and women's uniforms, men's training uniforms, the Elite Development Squad (EDS) and eSports players.
"Over the past five years, our relationship has grown from strength to strength, and we have also been able to boost our presence in the global market," said Travis Kang, Global CEO of Nexen Tire. "We will use this partnership extension to continue building synergy as a strategic partner while sharing our company values by rolling out a series of digital campaigns and exciting youth programs."
Nexen has partnered with Manchester City on youth soccer initiatives such as the City Football Foundation and the Nexen Man City Cup. The company is planning several new program partnerships, including with the Dallas Cup and the College Ambassador Program for young football enthusiasts in the United States.
"We have been impressed by Nexen Tire's ambition for creating exciting digital content campaigns, as well as sharing City's passion for providing young people around the world with opportunities to play the sport that they love," said Ferran Soriano, CEO of City Football Group. "Nexen Tire has grown with us to be part of the fabric of Manchester City and we look forward to entering the third term of our successful partnership."