ATLANTA — Automotive repair services software provider Openbay Corp. and National Automotive Parts Association (NAPA) are teaming up to provide NAPA AutoCare Center owners access to Openbay's marketplace and software services.
Through the partnership, NAPA AutoCare Centers will be able to use Openbay's "holistic" marketplace solution to attract vehicle owners who increasingly are searching online for automotive service and repair.
Additionally, NAPA will gain special access to Openbay Otis, a proprietary artificial-intelligence (AI)-powered virtual service software, which enables online customers to receive service estimates automatically and schedule appointments and engage in instant two-way conversations.
There are more than 16,000 NAPA AutoCare Centers in the U.S., NAPA said.
Openbay founder and CEO Rob Infantino said the deal continues Openbay's "track record of aligning our business with premier industry leaders. NAPA certainly meets these criteria and we are honored to partner together."
"Openbay is experiencing record-high demand across the U.S. on its automotive service marketplace," Openbay CEO Rob Infantino Infantino said. "Expanding our service provider network to include NAPA AutoCare Centers delivers a significant benefit to our marketplace consumers.
"NAPA's high-quality products, service capabilities, and technology offerings make them a perfect fit for Openbay."
Jon Ellsworth, director of program development at NAPA parent Genuine Parts Co., called Openbay "one of the most innovative companies in the automotive aftermarket industry" and said: "Openbay is working tirelessly to bring new platforms and technologies to improve the way consumers are seeking to get their vehicle serviced and the way automotive care centers convert online consumers to customers."
Cambridge-based Openbay is a provider of software-as-a-service solutions for the automotive aftermarket and an online marketplace for consumer automotive repair services.