QINGDAO, China — Qingdao Nama Industrial Co. Ltd., which restarted sales in the U.S. late last year after a several-year hiatus, is targeting $125 million in sales this year, the Qingdao-based contract manufacturer said recently.
To help build its portfolio and inventory, Nama is committing $10 million in investments in new molds and associated resources at its contract manufacturing partners in Thailand and Vietnam, the company said.
Nama is sourcing passenger and light truck tires from Vietnam and medium truck/bus tires from Thailand.
The company thus far in 2020 has launched a handful of products it says were developed for the North American market, including the Maxxploit M/T mud-terrain and Maxxploit R/T rugged-terrain lines.
The Maxxploit is the first of a series of consumer tires the company plans to roll out in North America this year. The range eventually will include the Maxmach UHP, Maxnova Touring and Maxatggres H/T passenger tires, the company said.
The company also has plans for a growing range of commercial truck/bus tires under the brand names "Big Feet" and "Eco Fighter," sourced from Vietnam and Thailand, respectively.
The size range covers 19.5- to 24.5-inch rim diameters in urban to the long- haul applications, Nama said, noting the Eco Fighter is designed to deliver low-rolling resistance and heat generation for wear resistance and long mileage, while the Big Feet tires are designed with a wider tread for added load capacity and improved grip.
Qingdao Nama is conducting business thus far by container-load order only, but the company has plans to open a U.S. office in the Los Angeles area.
The company is targeting growth to $200 million in 2021, it said recently.