NORCROSS, Ga. — Mighty Distributing System of America Inc., through its Mighty Auto Parts franchisees, is donating 100,000 oil filters to automotive repair businesses servicing front-line workers and others affected by the COVID-19 pandemic.
The goal is to supply 100,000 free Mighty Engine Guard-branded oil filters to participating facilities by Sept. 15, Mighty said, as part of the company's larger "Let's Get Going!" initiative aimed at helping automotive businesses ramp back up from the lull in business many are experiencing.
Many of the service facilities that will receive the filters already are providing free or greatly discounted oil changes for front-line workers, Mighty said.
"We've always prided ourselves on our close relationships with the businesses we service through our network of franchisees and local sales representatives," Gary Vann, senior vice president of marketing, said.
"So, when we began hearing stories of how these small businesses were stepping up to help their communities, we were eager to help them do that."
Individual franchisees will select which of their customers will receive the free filters, Mighty said. Franchisees will be allocated filters based on their annual sales volumes.
In a separate move, Mighty said it has been making available to businesses outside of the automotive industry and the general public its ranges of cleaning and personal-protection supplies that have become difficult to find as demand has surged during this crisis.
"… making these supplies available to all who need them was a very easy decision," Mike Hudgins, vice president of sales, said. "We were able to meet a true human need, not just a business need."
Doctors, nurses, first responders and other front-line workers are encouraged to contact their local automotive service locations and check social media for special maintenance offers in their area.
Norcross-based Mighty Distributing System supports over 100 distributors in the U.S. in 44 states as well as five international distributors.