UPPER SADDLE RIVER, N.J. — Franchise Dictionary Magazine has named Midas International and Milex Complete Auto Care/Mr. Transmission among 100 franchise programs it deemed "game changers" in 2020.
The game changer designation indicates the selected franchise operation achieved "exceptional performance" in areas such as impacting veterans, appealing to millennials, making an impact and providing a service to its community.
The companies listed are chosen by the readers of Franchise Dictionary Magazine. The list is published annually and limited to 100 entities.
Midas is controlled by TBC Corp. and Milex/Mr. Transmission are part of Moran Family of Brands.
"A brand that earns the Top 100 Game Changers designation raises the bar and clearly sets itself apart!" Alesia Visconti, CEO and publisher of Franchise Dictionary, said.
Will Helton, vice president and general manager of Midas, called winning the award a "tribute to the strength of our great brand and the drive, customer commitment and entrepreneurial spirit of our franchisees."
This is the third industry recognition in 2020 for the Midas franchise program, which comprises nearly 1,200 points of sale in the U.S. and Canada. Earlier it earned recognition by Franchise Times and Entrepreneur magazine.
Moran Family President Peter Baldine said the recognition "showcases how our franchisees are committed to making a difference in the communities they serve and in the lives of their customers. Our brands allow franchisees to achieve their dream of becoming entrepreneurs while providing an essential service to their customers."
Milex/Mr. Transmission is a co-branded operation that offers customers a selection of preventive maintenance services such as oil changes, brake repair, and radiator and cooling systems and engine repair along with a full range of diagnostic services.
There are 40 Milex/Mr. Transmission franchise locations across the country.
"Franchise ownership allows people to follow their dreams of being their own boss and taking control of their futures," Ms. Visconti said.
"It supports people working for themselves but not by themselves. It's a community of professionals all supporting successful business ownership."
Franchise Dictionary Magazine claims to have more than 350,000 readers, both digitally and in print. It targets prospective franchisees in an informative and educational manner.