STOW, Ohio — Goodyear subsidiary Mickey Thompson Tires & Wheels has promoted Heather Tausch to senior director, marketing.
In that role, Tausch will lead Mickey Thompson's product and marketing teams and will oversee the strategy and execution for all product development and marketing activities, the company said, "to form holistic consumer-targeted go-to-market plans."
Tausch previously was director, product management. She joined Mickey Thompson Tires in July 2020 after working with MOMO Automotive Accessories Inc. for two years and Enerpulse Inc./Pulstar Spark Plugs for nearly four years.
Mickey Thompson President Dominick Montouri, said Tausch's "deep knowledge and experience in the industry has made her an invaluable member of the Mickey Thompson team. In this expanded leadership role, we are confident Heather will continue to strengthen Mickey Thompson's position in the performance aftermarket."
Tausch said she is "committed to keeping Mickey Thompson true to its legacy as the company continues to grow."
Mickey Thompson, entering its 60th anniversary, has won four SEMA Best New Product awards over two consecutive years during Tausch's tenure. She has experience in several aftermarket segments, including MOMO Motorsports and Peak's BlueDEF.
She also serves as select committee member of the SEMA Wheel & Tire Council and as Mickey Thompson's liaison as a PRI founding member.