MUNICH, Germany — Group Michelin is aiming to incorporate waste plastic into its tires by as early as 2024 as part of a drive to solve the "society's plastic problem."
Michelin claims "high-tech" recycling processes it is developing will have the potential to recycle 4 billion PET (polyethylene terephthalate) bottles into raw materials that can be used in reinforcing fibers for tires.
"In one tire, we can process up to 143 yogurt cups and around 12.5 PET bottles with the high-tech recycling processes," Anish Taneja, CEO of Michelin's Northern Europe region, said ahead of the German transportation mobility show IAA, which runs through Sept. 21 in Munich.
In a symbolic gesture, Michelin is conducting a plastic-collection campaign in Munich, with the participation of its top management and employees.
"Together, the company wants to create awareness that today's garbage will become a valuable resource for tomorrow's tires," the tire maker said.