GREENVILLE, S.C. — Michelin North America Inc. is launching the e.Primacy All Season tire to meet the evolving demands of drivers who prioritize efficiency.
"As the market continues to change with the development of more hybrids and EVs, Michelin continues to be an industry leader for confident and lasting performance," Omer Waysman, vice president of marketing for Michelin North America's business-to-consumer products, said.
"When fuel efficiency and extended range matter, consumers can trust the e.Primacy All Season tire to take them further on every journey."
As an original equipment tire line, the Michelin e.Primacy All Season tire is up to 25% more efficient when compared with two competitor products — the Continental ProContact RX T0 and Bridgestone Turanza EV — providing up to 20 more miles of battery range and saving a tank of gas annually, Michelin claimed.