CUNEO, Italy — Group Michelin is targeting 2025 as the year it expects to have tires commercialy available that are produced with heretofore high percentages of sustainable materials.
The company recently exhibited a pair of tires — one passenger and one commercial — that it claims contain 45% and 57%, respectively, of sustainable/environmentally friendly materials while offering no performance compromises.
Michelin disclosed the product launches during a media day held Oct. 4 at its Cuneo passenger tire factory.
"Michelin has taken a new step toward the pre-production and marketing within two to three years of new ranges that will include high levels of sustainable materials," the company said.
How do you define the sustainable dimension of an object?— Michelin (@Michelin) October 13, 2022
At Michelin, we do not design sustainable tires on paper: we make them for real 👊 . pic.twitter.com/NsJlejyTjg
The French tire maker said the tires introduced at the Cuneo event are built with a greater-than-usual percentage of natural rubber, together with the use of of recycled carbon black, oils such as sunflower oil and bio-sourced resins, silica from rice husks and recycled steel.
Michelin did not identify which tire lines these demonstration models represent not say which highly sustainable tire lines it expects to be commercially available first or where they would be sold initially.