CUYAHOGA FALLS, Ohio — When it comes to the success of electric vehicles (EVs), Joe McCabe talks about the rubber meeting the road — literally.
Tire and rubber companies interested in serving the growing EV market simply cannot continued to keep the status quo, the CEO of AutoForecast Solutions (AFS) L.L.C. said. "There's opportunity out there."
With tires representing most of the rubber used on a vehicle, tire companies see the need to make themselves more valuable to the EV marketplace through work on rolling resistance, Mr. McCabe said June 1 during the Rubber In Automotive Conference organized by Cuyahoga Falls-based Rubber & Plastics News, a sister publication of Tire Business.
A key hurdle for EVs is their range when compared with traditional vehicles. Lessening rolling resistance of tires is being viewed at a key way to help improve the number of miles an electric vehicle can travel before needing a recharge.
"The rubber meeting the road is so important from an EV perspective. There was a study that came out a couple of years ago that said if a tire manufacturer can give me one more degree of rolling resistance, I can get 25 miles more range on an EV. And when range is one of those big hurdles, range anxiety is a big hurdle, it's amazing how much just the tires from a rolling resistance (perspective) … becomes part of the conversation," Mr. McCabe said.