DANVERS, Mass. — Maxam Tire North America will become the title sponsor of the 2024 Bassmaster Elite Series at St. Johns River, April 18-21, in Palatka, Fla.
The fishing competition brings together anglers and enthusiasts from around the world.
Financial terms of the sponsorship deal were not disclosed.
"Fishing is more than just a pastime; it's a sport that our customers wholeheartedly enjoy. It aligns perfectly with the Maxam brand and our core values of precision, performance and quality," Jimmy McDonnell, Maxam's vice president of sales and marketing, said.
"Just as anglers rely on the best equipment to navigate challenging waters, Maxam Tire provides top-tier specialty tires that offer reliability and performance in demanding conditions."
Live coverage of the competition airs on Bassmaster.com, Tubi and the Fox Sports digital platforms. FS1 will also broadcast live with the tournament leaders April 20-21.
Danvers-based Maxam Tire North America is a business unit of China's Sailun Group focused on off-highway and specialty tires.
