Martins Industries upgrades e-commerce website

MONTREAL — Martins Industries Inc. has revamped its e-commerce website for purchasing tire equipment.

The company said "online shopping is soaring," so it hopes to attract more first-time buyers with a more user-friendly website.

"We knew that providing an outstanding user experience, both on mobile devices and on computers, was going to be a big priority for us," Manuel Bisson, digital business expert at Martins Industries, said.

"Our customers like to find what they want quickly, have all the accurate information at their fingertips to make the best decision for their business and check out easily. This site will be unlike anything else they've ever tried in terms of purchasing speed and convenience."

Users can access products, content and features that are tailored to their requirements. The website is available in five languages and is e-commerce-ready for consumers in nine countries.

As more consumers turn to online shopping during the pandemic, Martins Industries said it hopes to convince more buyers from an industry known for being more traditional to try its new website and make their first online purchases of tire equipment.

Martins Industries designs and manufactures equipment to store, handle, inflate and display tires and wheels. The company has distribution centers in the U.S., Canada, the Netherlands and Australia, as well as manufacturing in Canada and China.