CORONA, Calif. — Lucas Oil Products Inc., a distributor of high-performance automotive additives and lubricants, has promoted Melissa Wonser to vice president of marketing.
Ms. Wonser joined the company in 2011 and has advanced up the ranks in both the art and marketing departments, where she managed the brand's wide-reaching campaigns, the company said.
"Melissa brings a coveted level of professionalism and direction to the marketing department through her wealth of experience in marketing, brand awareness and advertising," Lucas Oil President Morgan Lucas said.
Ms. Wonser, who most recently served as director of marketing, previously held roles as digital marketing manager, art director and marketing manager.
In the new role, she will be responsible for developing and implementing a integrated marketing communications plan to increase Lucas Oil's brand awareness in the industries and sectors it serves, the company said.