AKRON — As North America starts to emerge from the shadow of the COVID pandemic cloud, Goodyear Chairman, President and CEO Richard Kramer is urging the firm's affiliated dealers to incorporate lessons they've learned this year into the business plan they'll need to develop to cope with the "new normal."
"Run your business in the 'Now,'" he said, "and keep an eye on the Future."
Mr. Kramer delivered the keynote address during the annual Goodyear Customer Conference, which was held virtually for the first time. The conference began Monday and concluded Thursday.
Describing Goodyear's "Driving Forward" mantra as an equation — Redefining Success + The Value of 'And' = Partnership with Goodyear — Mr. Kramer said: "You've redefined normal for your customers and your own operation, In view of all that, it's impossible and frankly, unexciting, to imagine going back to doing things the way they were before."