REYNOLDSBURG,Ohio — Kenda Tire USA Inc.has hired Hannah Mayberry as a marketing coordinator, a role in which she will assist in all areas of marketing, but will focus specifically on the Kenda Traction Associate Dealer program, Kenda's co-op marketing activities and channel support.
Mayberry will report to Ryan Lewis, marketing manager –automotive.
Lewis said he was "thrilled," to have Mayberry join the Kenda team and "help support our continued growth and brand building in the PCR and LTR segment with premium performance at a value price."
Kenda said Mayberry also will help expand Kenda's digital marketing programs to expand the brand and support strategic growth initiatives in the automotive market.
Mayberry, a recent graduate of Youngstown State University — where she focused on business administration and communications — has held several internships, including time at Walt Disney World theme park in Orlando, Fla.
"Kenda Tire continues to push its growth strategy in the passenger and light truck segments," said Brandon Stotsenburg, vice president of automotive.
"Hannah comes to us with a strong educational background and multiple experiences with major brands. She will be a great resource for Kenda and our customers to further support our plans for accelerated growth."