Jack Williams hires VP of retail, eyes retail, wholesale expansion

SCRANTON, Pa. — Jack Williams Tire Co. has hired industry veteran Sam Senuk to be its vice president of retail, where he will oversee the third-generation dealership's network of 36 retail tire and auto service locations and lead expansion efforts.

Mr. Senuk has more than 30 years of automotive and retail experience, having held leadership positions at both Monro Inc. and TBC Corp. He comes to Jack Wiliams from Monro, where he was senior vice president of store operations.

Jack Williams Tire Chairman Bill Williams said the new position will "assist in expanding our retail footprint while remaining family-owned and -operated."

Expansion is in the plans for both the retail and wholesale locations "through acquisitions and ground-up locations," according to Scott Williams, president and chief operating officer of the dealership, which celebrated its 90th anniversary in business in 2019. During the past decade, JWT opened a dozen retail and 10 wholesale facilities.

Jack Williams Tire's 36 retail locations are spread throughout northeastern and central Pennsylvania, and the dealership has added a fleet of mobile-installation vans, operating as Jack Mobile Tire Installation from the company's locations in Pennsylvania.

The dealership also operates wholesale warehouses serving Pennsylvania, New York, New Jersey, Delaware and Maryland.

Chief Strategy Office Jason Williams said Mr. Senuk "brings relevant experience in both retail store operation and expansion. We are thrilled to have him as part of our team."

Mr. Senuk said he shares the same principles and values that Jack Williams Tire has developed.

"I am eager to assist the company in the direction of expansion and improvement and will do so by doing things 'The Right Way, The Williams Way,' " he said.

Mr. Senuk started his automotive aftermarket career with Monro in 1990 and moved to TBC in 2013 before returning to Monro in August 2016.

Scranton-based JWT is among the 30 largest independent retail tire dealerships in the U.S. and No. 4 in the Mid-Atlantic states, according to Tire Business research.