CAMBRIDGE, Ontario — The relatively high cost of fuel and concerns about inflation likely will lead to reduced travel this summer throughout Canada, according to the Tire and Rubber Association of Canada (TRAC).
Nearly two-thirds (65%) of drivers who responded to a recent TRAC-commissioned survey said financial pressures likely will force them to cancel or limit road trips this summer. Among drivers aged 18 to 34 that number jumps to 73% and 72% for motorists aged 35 to 54.
"Our survey exposes the extent of harsh financial stresses impacting Canadian motorists and the need for more education on how to gain optimal fuel efficiency from tires," TRAC President Carol Hochu said.
"While Canada's drivers are highly aware of the importance of proper tire inflation, there are major gaps in their knowledge about when and how to ensure tire pressures are always correct. By taking the time to learn a few simple techniques, motorists can save at the pumps, be eco-friendly, and experience the exceptional performance tire makers want every driver to have."
The survey was conducted by Leger Marking Inc. over a four-day period, April 6-9, and involved 1,517 Canadian drivers. A probability sample of the same size would yield a margin of error of +/-2.5%, 19 times out of 20.
TRAC is using the survey results to focus attention on proper tire care and the effects of proper inflation on fuel economy.