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July 23, 2021 10:30 AM

Humanitarian nomination deadline July 31

Don Detore
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    Know a tire dealer who goes above and beyond for a charity and/or community cause?

    The time is running out to nominate a deserving tire dealer for the 2021 Humanitarian Award, which recognizes an independent tire dealer or retreader in North America who, during the past year, has made significant contributions to the betterment of his or her community through charitable or public service work.

    The deadline is July 31.

    An independent panel will judge nominations, and the winner not only will receive the handsome Tire Business Tire Dealer Humanitarian Medal as well as a trip to the Specialty Equipment Market Association (SEMA) Show, in Las Vegas, he or she will get a check for $2,500, to be donated to the charity of the winner's choice.

    The award, in its 28th year, will be presented on Monday, Nov. 1, during the annual Tire Industry Association Honors program, which will be held prior to the opening of the SEMA Show, Nov. 2-5.

    This year's honors ceremony will be held during the lunchtime hour, a one-time change to accommodate TIA's 100th Anniversary Gala, which is slated to be held later that evening. The gala was postponed in 2020 because of the pandemic.

    The 2020 Humanitarian of the Year was Rodrigo Valle Hernandez of Grupo Tersa of Tijuana, Mexico. Mr. Valle is shown here (second from right) during a charity event.

    Last year's winner of the Humanitarian Award was Rodrigo Valle Hernandez of Grupo Tersa of Tijuana, Mexico.

    Mr. Valle, who operates more than 150 stores, is the first recipient from Mexico. Only one other dealer — Eric Gilbert of Ericway Tire Inc. of Beamsville, Ontario — has won the award outside of the U.S.

    Mr. Valle has an impressive philanthropic resume — if you haven't read his story, check it out on tirebusiness.com — donating $1 million alone to help build what today is called the Rodrigo Valle Hernandez gymnasium/auditorium on the campus of his alma mater, CETYS University.

    The competition for the Humanitarian Award is stiff, which speaks to the quality and community focus of tire dealers around North America. Those who have been nominated in the past can be renominated. A dealer only can be recognized once.

    To nominate a dealer, visit www.tirebusiness.com/humanitarian.

    Related Article
    Detore: Great time to nominate tire dealer for Humanitarian award
    Grupo Tersa's Valle becomes first Mexican to earn Humanitarian award
    Valle maintains philosophy of philanthropy
    Letter
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    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

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