NEW YORK — Hercules Tires has reached a deal to become the "official tire of the New York Mavericks" professional bull riding (PBR) team.
"We are thrilled to partner with Hercules Tires," said Chris Pantani, general manager of the Mavericks. "Their commitment to strength and performance perfectly aligns with our team's ethos."
Hercules said partnership underscores a mutual commitment to excellence.
"We are proud to announce our sponsorship of the New York Mavericks professional bull riding team," said Josh Simpson, president of Hercules Tires. "This partnership highlights our dedication to durability, performance and competitive spirit.
"Just as our tires are engineered to endure the toughest conditions, the Mavericks showcase strength and resilience in every ride. We look forward to supporting the Mavericks on their journey to success and engaging with their passionate fans nationwide."
As the New York Mavericks official and exclusive tire partner, Hercules Tires will activate various assets, including use of the Mavericks trademarks and logos in advertising and promotions, TV Visible signage, rider branding, hospitality, as well as digital and social integrations with exclusive content, the company said.
