TROY, Ala. — Hercules Tire & Rubber once again will be the title sponsor of the Sun Belt Football Championship game, to be held Dec. 3 at Veterans Memorial Stadium in Troy.
The game pits Coastal Carolina (9-2, 6-2 Sun Belt), the East Division champions, against Troy (10-2, 7-1 Sun Belt). It will be broadcast live on ESPN starting at 3:30 p.m.
The multi-year agreement, signed in 2021, marks one of the largest sponsorship agreements in Sun Belt history, according to Hercules, giving the American Tire Distributor Co. subsidiary title sponsorship of the football championship, as well as designation as the official tire of the Sun Belt Conference.
Hercules also is the title sponsor of the league's men's and women's basketball championships.
According to the tire brand, Hercules will have an integrated marketing presence throughout the year, "allowing the brand to connect with alumni, fans, students and employees of Sun Belt schools."
Joshua Simpson, president of Hercules Tires, said the sponsorship allows Hercules to "reach millions of college football fans nationwide through ESPN and in key U.S. markets where the Hercules brand is looking to grow."
This is one of many sports marketing sponsorships for Hercules Tires, which celebrated its 70th anniversary this year. The brand has partnerships with the Big South, Big West, MAC, WAC, CIAA and Southland Conferences.
Hercules also has partnerships with the Hamilton Tiger Cats of the Canadian Football League; major league fisherman Josh Douglas and Josh Bertrand; and sprint car driver Greg Wilson.
