HUNTERSVILLE, N.C. — It seems you're never too old to plow into the agricultural segment.
Hercules Tire & Rubber Co. — celebrating its 70th year in 2022 — has expanded into the ag market with the launch of the Ag-Trac RT 45 radial R-1W, designed for four-wheel- and mechanical front-wheel-drive (MFWD) tractors.
The brand, owned by Huntersville-based American Tire Distributors Inc., debuts in 10 SKUs, covering rim diameters of 28 to 46 inches.
Marshall Gillespie, Hercules Tire's manager of commercial and specialty proprietary brands, said the tire will be priced within the value tier of the growing ag segment.
The product will be part of the Hercules Flex program, he said, giving dealers another incentive to earn dollars back. Though the end of March, Hercules Flex dealers can earn up to $40 per tire by adding this product to their portfolio.
"The value for our customers is creating a one-stop shop for them," Gillespie told Tire Business. "This new step into the ag segment is just part of that strategy."
He said the goal is to provide dealers "that versatility in that portfolio, a full breath and depth of commercial products in the Hercules name."
Gillespie said Hercules determined that the ag market was ripe for a new product.
"Demand is higher than ever, and it seems like supply cannot keep up with that demand," he said. "So we think this is a perfect time for us to step into this market and provide our customers with this value-tiered option."
The Ag-Trac 45 radial R-1W features a 20% deeper tread depth than the standard R-1 ag tire, which Gillespie said "give farmers more versatility across different applications on their farm."