CHARLOTTE — American Tire Distributors' (ATD) Hercules Tires brand, along with the Big South Conference, will serve as title sponsor of the Hercules Tires Big South Virtual 5K, which will be held Oct. 18 through Nov. 15.
The event will raise funds for local youth athletic programs in the Charlotte area and throughout the Southeast.
The virtual event, which involves of all 14 Big South members and affiliate member institutions, allows participants to walk or run the 5 kilometers anywhere within the four-week window. Participants should record and submit their time online.
The event has raised more than $160,000 in its history for the Charlotte area. The standard entry fee ($30) includes a race T-shirt, bib and digital race bag while the deluxe entry fee provides a finisher medal.
The grand prize for the event — a set of four Hercules Tires — will be selected randomly. The first 100 registrants receive a dust mask bandana courtesy of Hercules Tires.
Hercules director of marketing Nakia Medlin said the brand, which began in 1952, continues "to cultivate partnerships that not only grow brand awareness but also support the communities in which we live, work and play.
"This virtual 5K event is a great way to expand our partnership with the Big South Conference and also get engaged with an event that supports local youth athletics," she said.
To register or to learn more about the event, visit here.