MONARAGALA, Sri Lanka — Specialty tire maker Global Rubber Industries (Pvt.) Ltd. (GRI) reached out recently to rice farmers and natural rubber smallholders in Sri Lanka to demonstrate their respective roles in the company's sustainable supply-chain initiative.
The event, held in Monaragala Province in southeastern Sri Lanka, was part of GRI's Green X Circle initiative. The concept was introduced to rice farmers for the first time.
The Green X Circle connects the natural rubber farmer, who provides raw material for specialty tires, with the rice farmer, who uses GRI tires for his or her agricultural work.
Through this initiative, GRI said "collaboration (is) fostered between the two farming ecosystems while placing emphasis on sustainability principles."
In 2020, GRI introduced the Green X Circle concept for the first time to the rubber farmers. GRI said it demonstrated the similarities and connections between the communities by bringing key stakeholders together on one platform.
In addition, GRI said it was able to show the company's contribution to strengthening and supporting rubber and rice farmers through this initiative.
During its recent event, GRI said it explained the quality and features of its tires, which, it said, help to increase productivity and efficiency of agricultural machinery for farmers.
"We can support and strengthen the rubber farmers by purchasing the rubber that they produce and manufacture a tire that is of international standards," GRI CEO Mahesh Ranasoma said.
"When the productivity of the machines used by crop farmers increases, it benefits Sri Lanka and rubber farmers. Through the Green X Circle program, collaboration and a mutually beneficial relationship are fostered."