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September 11, 2020 12:39 PM

Goodyear report lays out ethical, sustainable processes

Tire Business Staff
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    AKRON — Goodyear laid out its commitment to ethical and sustainable processes in its recently released annual report on corporate responsibility performance.

    The report summarizes the company's actions in 2019 that demonstrate Goodyear's continued commitment to ethical and sustainable processes, materials and programs that can help people, communities and the environment.

    "As the world continues to battle the COVID-19 pandemic and the uncertainty that brings, it's important to find steadiness where we can," Goodyear CEO Rich Kramer said. "For Goodyear, that means relying on our foundation of ethical values, our commitment to responsible operations, our focus on the health and wellbeing of our associates, customers and communities, as well as our work to reduce our impact on the environment."

    Goodyear's 2019 report features the following highlights following the four pillars established around its Better Future corporate responsibility framework:

    • Sustainable Sourcing: Sustainable sourcing is Goodyear's approach to responsibly sourcing materials used for operations and products, the company said. In 2019, Goodyear increased its use of soybean oil as a replacement for petroleum-derived oils by 90%. Soybean oil is now in four of the most popular tire lines, offering enhanced vehicle grip while increasing use of a more sustainable material.
    • Responsible Operations: In 2019, Goodyear said it improved leading and lagging safety indicators as work continues to reduce the risk of serious injuries in all facilities.
    • Advanced Mobility: In 2019, Goodyear's predictive servicing solution was piloted by several fleets, allowing them to forecast and schedule tire maintenance and replacement, improve overall tire management and maximize uptime across the fleet.
    • Inspiring Culture: As part of Goodyear's diversity and inclusion efforts, membership in Employee Resources Groups (ERG) grew 84% globally in the last two years, the company said. A seventh group, the Goodyear Asia, India, Middle East ERG, also was added.
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