AKRON — Goodyear will be part of the Cotton Bowl for several years to come.
The Akron-based tire maker, in collaboration with the Cotton Bowl Athletic Association, announced recently that it had reached a multi-year agreement to renew its title sponsorship of the Goodyear Cotton Bowl Classic.
The University of Alabama defeated the University of Cincinnati, 27-6, in this year's game, played Dec. 31. This year's matchup was part of college football playoff semifinal. The University of Georgia defeated the University of Michigan, 34-11, in the other college football playoff semifinal, held in the Orange Bowl in Miami.
No. 1 Alabama will meet No. 3 Georgia for the national championship on Jan. 10.
The Goodyear Cotton Bowl Classic is a member of the "New Year's Six," the top bowl games included in the college football playoff semifinal rotation. With the agreement, the Cotton Bowl will also host a semifinal game in 2024.
"Much like the Cotton Bowl, Goodyear has long been connected to college football by enhancing the gameday experience, whether it's through aerial coverage from the blimp or the larger-than-life tire art statues" said Todd Macsuga, general manager of brand marketing for Goodyear North America. "This agreement is a continuation of our commitment to the sport and allows us to celebrate the drive it takes to compete in college football's biggest matchups for years to come."