AKRON — Goodyear is planning to raise prices in the U.S. and Canada on Sept. 1 for Goodyear-, Dunlop- and Kelly-brand passenger and light truck tires by up to 8%.
Goodyear cited changing market dynamics in the industry for this price increase, its fourth increase in the past nine months on consumer tires.
The increase also may affect Cooper-brand tires. Goodyear Chairman, President and CEO Rich Kramer stated during a conference call Aug. 6 with financial analysts that a price increase was pending on Goodyear- and Cooper-brand tires, but as of late Friday afternoon, Goodyear had not confirmed that was indeed the case.
Goodyear previously raised consumer tire prices in North America on June 1 and April 1, both times by up to 8%.
The Akron-based company also raised prices Dec. 1, 2020, by up to 5%.
The company also raised commercial tire prices in North America on July 1, by up to 12%. This follows increases of up to 6% on April 1 and Nov. 1, 2020.