Skip to main content
Sister Publication Links
  • Automotive News
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • MID YEAR REPORT
    • TIRE MAKERS
    • HUMANITARIAN
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
  • Resources
    • ADVERTISE
    • AWARDS
    • CLASSIFIEDS
    • DIRECTORY
    • SHOP FLOOR
    • Best Places to Work
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
May 24, 2021 12:23 PM

Goodyear, Nürburgring expand marketing partnership

Tire Business Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    NURBURG, Germany — Goodyear has expanded its business relationship with the Nürburgring racing circuit, securing "naming rights" to two sections of the legendary track's 12.9-mile, 73-turn length.

    In one case, the track has agreed to name the "short loop" — a section of the 3.2-mile Grand Prix course that can used on its own or as part of the larger circuit — the "Goodyear loop."

    In the second case, a hairpin corner at the southernmost point of the circuit — known up to now as the Dunlop hairpin — will become the "Goodyear turn."

    The naming changes are an extension of a marketing partnership the track and Goodyear have had for over a decade and are in line with Goodyear's decision two years ago to shift its road-racing presence to the Goodyear brand from the Dunlop brand it had used for the previous two decades.

    In the future, advertising installations — such as the distinctive timing tower on the inside of the "Goodyear turn" — will also show the famous Goodyear Wingfoot icon, Goodyear said.

    In addition, the Nürburgring has granted Goodyear permission to use a partner logo in its communication/promotional efforts.

    Related Article
    Goodyear extends partnership with Nürburgring race circuit
    Goodyear venturing back into international sports-car racing
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Fire at Poland plant will cut Goodyear sales by up to $40M
    2
    Without 'serious progress' in negotiations UAW strike will expand Friday
    3
    UAW strike: More Ford, GM workers joining in third week
    4
    Bridgestone adds Azuga Fleet software to AWS Market
    5
    Egypt investors propose $1 billion tire plant project
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • MID YEAR REPORT
      • TIRE MAKERS
      • HUMANITARIAN
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
      • RUBBER NEWS EVENTS
    • Resources
      • ADVERTISE
      • AWARDS
        • Best Places to Work
      • CLASSIFIEDS
      • DIRECTORY
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
    • DIGITAL EDITION