NURBURG, Germany — Goodyear has expanded its business relationship with the Nürburgring racing circuit, securing "naming rights" to two sections of the legendary track's 12.9-mile, 73-turn length.
In one case, the track has agreed to name the "short loop" — a section of the 3.2-mile Grand Prix course that can used on its own or as part of the larger circuit — the "Goodyear loop."
In the second case, a hairpin corner at the southernmost point of the circuit — known up to now as the Dunlop hairpin — will become the "Goodyear turn."
The naming changes are an extension of a marketing partnership the track and Goodyear have had for over a decade and are in line with Goodyear's decision two years ago to shift its road-racing presence to the Goodyear brand from the Dunlop brand it had used for the previous two decades.
In the future, advertising installations — such as the distinctive timing tower on the inside of the "Goodyear turn" — will also show the famous Goodyear Wingfoot icon, Goodyear said.
In addition, the Nürburgring has granted Goodyear permission to use a partner logo in its communication/promotional efforts.